I may have wandered off for a while but my drift back into the ‘care’ industry might circle back to my father who was a doctor and my mother a paediatric nurse and midwife. The TEC message of helping yourself through assistive technology certainly resonates, as we were taught as kids to ‘help ourselves’ from the medicines cabinet, this laissez faire approach to drugs compliance in the home served to teach us independence of thought and decision-making; my brothers and I were worryingly knowledgeable on generic and branded drug names, personalised prescribing methods, and could recite in Latin extreme medical conditions from the gruesome medical MIMS magazine.
During my A-levels I got myself a dental assistant job with a private dentist doing evening clinics (I had no qualifications whatsoever, just a white coat) but I was super quick with a high pressure steriliser and enjoyed chatting with the clients when they didn’t have a mouthful of metal.
My journey with TSA began within three weeks of returning to live in the UK back in 2019. Fresh from working overseas and living the ex-pat life with my family, I didn’t anticipate I’d be swapping evening beach runs for the frenetic office life of a technology-in-care industry body.
I presented my ‘mission, vision and values’ to CEO Alyson Scurfield at interview, and when I look back on the slide deck, it still seems relevant to TSA’s core drivers and our evangelical mission of convincing practically anyone and everyone who will listen that technology can enhance and empower people’s lives.
Ask any marketer how they landed on planet Marketing it's always from different directions. I came from a comms background, rooted in journalism, working across both print and radio in London and then in the North West at BBC Radio Manchester before it moved to Salford Quays. The live format of radio sharpened my skills in meeting deadlines and recovering quickly on air when up against tech malfunctions, or a producer who’d nipped to the loo! This is also where I learnt that the world is rich with stories and how this translates to marketing products or services is clear - it’s about hunting for the story, the why, what is the thing that will resonate, there’s an emotional element to all purchasing decisions however mundane, so eking out the authentic story in whatever you do is key...
My next move in media was towards digital when it was in its infancy and called ‘new media’, looking after a portfolio of online government and trade journals in health, construction and environmental services. The joys of managing the tensions between the editorial and sales teams was fun at times and taught me about conflicting agendas and diplomacy. But it was the experience of running a business where I learnt the practical application of SME marketing and business know-how in a competitive industry. No university course can prepare you for the experience of 3am wakeups looking over the financials and thinking client engagement.
This combined experience allows me to understand the privilege of heading up the marketing function of an industry body like no other. As members, you will see change and expansion in terms of the marketing support emanating from TSA over the coming months, if we are to move with the times and see further growth and outreach.
We don’t sell technology, we sell the steps to service and system change across the health network and into communities, to a better life for all, for a better way of living. Technology enabled living.
We’ve just completed on the 2-year business plan, the TSA team here is ready to hit the ground running in Q1 with action plans that will see technology enabled care in a much stronger more influential position by end of 2022.
I feel privileged to be part of an incredible team of thoroughly decent and talented people, all on the same mission, all mutually supportive and no-one from top-down feels too important to roll up their sleeves and get stuck into whatever needs doing to support the memberships and continuously drive the TEC message upwards (and downwards) until it is so embedded that we’ll need to think of something else to be evangelical about.