National Telecare Campaign - Resource Hub
Landline phone lines are switching to digital, which could stop telecare alarms working. If you or someone you know uses a telecare alarm, call the landline provider to keep it working.
About the National Telecare Campaign
By January 2027, the analogue technology that has connected homes and businesses throughout the country for decades will be shut down. The network, called the Public Switched Telephone Network, is becoming more fragile, less reliable and harder to maintain. As a result, communications providers are upgrading the old technology to modern digital services. This transition will be seamless for most people, but vulnerable individuals who rely on telecare alarms will require special attention to help make sure alarms keep working through the switchover.
The national telecare campaign aims to protect those drawing on telecare by :
• Keeping people safe as they move from analogue to digital landlines
• Offering a common source of information for people and their support network
• Building confidence and trust with people and their support network that we will guide them safely through the analogue to digital shift
• Delivering a simple and consistent message that is easy to understand
• Encouraging people to take action so that communication providers appropriately meet their individual needs
The target audience of the campaign are people who rely on telecare, and their wider network of family, friends and carers who can help them with contacting their landline providers for support. We want them to think about what this change means for them and to be confident in their services.
We want them to feel safe, supported, engaged and informed. Finally, we want them to take action to inform their landline providers that they use telecare, and access supporting information. This resource page provides everything you need to promote the campaign, from messaging guidance to ready-to-use assets. By ensuring audiences receive a consistent message, we can build a recognisable and impactful campaign that saves lives.
How you can support the telecare campaign
- Post content about the campaign on social media using the assets in the resource hub.
- Share and like related social media content to help spread the message.
- Direct your audiences to digitalphoneswitchover.com for more information.
- Display printed campaign posters in relevant locations – for example, community centres, waiting areas and offices.
- Include campaign messaging in your communications, such as in newsletters or email updates.
Asset usage
The campaign assets provided are ready-to-use, with all branding and messaging already finalised. To help keep everything consistent and on-brand, we kindly ask that partners use these materials as they are.
- Do not create modified or re-branded versions.
- Do not add any other branding or logos to any assets used during the campaign.
- Do not use assets beyond 31 August 2025.
Where applicable assets have also been produced in Welsh bilingual.
Download your Telecare Campaign - Partner Pack
Social Media
Social media assets are available in different aspect ratios and featuring all audience groups. Please use the suggested post copy when sharing social media assets.
Example post copy
Do you or someone you know use a telecare alarm?
Landlines switching from analogue to digital could stop telecare alarms working, but landline providers can help.
The switchover is already happening, so call the landline provider for support now.
For more information, visit digitalphoneswitchover.com
Posters
Print posters are available for use. Please see below for the available sizes based on the design.
Hero image available in:
• large format (1,800 x 1,200 mm)
• A1, A2, A3 size
Secondary character 1 available in:
• A2, A3 size
Secondary character 2 available in:
• A2, A3 size
Where can I find further information?
More information on the National Telecare Campaign is available here.
Guidance on checking your personal alarm will work after the digital switchover is on the Citizens Advice website
Visit TSA’s digital switchover pages for guidance and resources designed for TEC service providers.
Additional support for TSA members
TSA will be hosting two, member only National Telecare Campaign Briefing Sessions to support providers and professionals in understanding and responding to the campaign.
These short sessions will be full of useful information, providing insight into campaign timings, messaging, and how to support those drawing on telecare through the switchover.
If you would like to attend one of these TSA Member-Only Briefing Sessions, click here for further information.
We will also be sending additional guidance and information via direct email to our members. If you are yet to receive this, please let us know at membership@tsa-voice.org.uk.
What if I have more questions?
If you have any questions, you can get in touch with TSA by emailing ALLIP@tsa-voice.org.uk. Alternatively, you can call us on 01625 520 320.
Contact our team
01625 520 320
Discuss how our team can help you
