inCharge Announces National Rollout

2​2 September 2025

After 3.5 years of research, 1.5 years of development, and six months of live family pilots, inCharge today announced the upcoming national rollout of its pioneering self-directed care platform at the Social Care Future People Powered Policy and Action Conference in Manchester – built with families, proven in pilots, and launching nationally on on 25th September 2025.

Families First, Councils Supported

Self-directed support was born from disabled people’s campaign for choice and control. Families often journey alongside with them, supporting practically with the day-to-day management, team coordination and admin of direct payments without the right tools. For busy households juggling care, work, and life, this can be overwhelming but necessary. Families fall back on everyday apps like WhatsApp, shared calendars, and paper notes losing important information, impacting continuity of care.

inCharge changes this.

Created for individuals, families and personal assistants (PAs), the platform:

• Promotes continuity of care across small support teams

• Enables secure and effective communication

• Keeps families organised with shared diaries and rotas

• Always puts the person front and centre

From the local government authorities (LGAs) perspective, inCharge is a practical tool, scaffolding small support teams day to day. More than supporting daily continuity of care, it reduces carer stress, and supports statutory reporting from the lens of the person and their family. Councils can meet their obligations to give people more choice and control in a practical way.

Families at the Heart

inCharge has been co-designed with families, PAs, and other key voices across the social care ecosystem to ensure it works in practice — not just on paper. Early pilots across the UK, Ireland, and Australia have already demonstrated strong impact, including:

• 3,150+ hours of care logged

• 500+ daily summaries recorded

• 66+ daily users

Parents describe inCharge as a “lifeline” that lightens the load, giving them peace of mind and headspace. PAs report greater clarity and confidence helping them do their job well with joined up communication. Everyone agrees the person remains central to it all.

Alongside the national release, inCharge is launching its Sponsor a Subscription campaign, enabling friends, families, and supporters to gift subscriptions to households who need them most. Five sponsorships have already been secured, with five more to be presented at the national launch.

Voices from Families

Karen McCormick, Founder of inCharge, said:
“Today is the culmination of years of listening, co-designing, and testing with families. We are proud to launch nationally at the People Power Conference, validating the need at this very event over the past two years. This is not a brand-new idea; it is a proven, trusted tool already used daily by families who tell us it gives them peace of mind and headspace. It keeps the entire team on the same page. This is the start of the next chapter — bringing inCharge to every family who needs it.”

Alix, a parent and early adopter, said:
“inCharge has been a lifeline. It gave me the headspace to think about something else, knowing that everyone was on the same page. I am excited to see where this can go”.

Chrissy, another parent, added:
"I can look back and it’s all there, for families like ours, that peace of mind is priceless.”

Laura, personal assistant supporting a young woman with no speech added:
"I don’t have to guess what happened yesterday, it’s all in the diary. I can talk to her about what’s she been up to earlier in the week”.

Jacqui looks forward to what’s coming next: “My son loves his phone, his face will light up when he shows me his day in pictures. Having him involved and onboard the App will make all the difference”.